Industry Engagement Talk with Google I/O Part 2
- ng huiling
- Jul 24, 2021
- 2 min read
The second talk I have attended is “Immersive storytelling on the web”. This talk introduce a tool called web stories and how users like us can earn revenue from it as well as to apply creative content to write our own story.
Below are the key notes I have taken from the talk:
Link to the talk: https://www.youtube.com/watch?v=eNTPwBZXqW0
What is Web Stories
Web stories are similar to YouTube stories and Facebook stories, where they are FullScreen (only when you click on the story itself), portrait and immersive. The key difference of Web stories is that it is a web-based version of the popular stories format that blends video, audio, images, animation, and text to create an immersive way to reach audience on the web. Web stories can be found on the discover of the Google Chrome/ Google Search on the mobile phone for both IOS and Android. It is used by more than 800 million people each month. However, the stories carousel where it stores the list of stories based on users’ interest is currently only implemented on America, India, and Brazil on discover.
How to make Web Stories
There are multiple platforms to build web stories from but to name a few there is “Ampstor”, “Join Stories”, “Jumprope”, “MakeStories”, and many more. To create story is not hard but to earn money from creating web stories is not easy. However, thanks to tremendous growth of web story ecosystem there are now plenty of great ways to create, design and distribute stories. Some of it are CMS Plugin, Drag and Drop Editor, Mobile Platform and many more.
Updates on Web Stories
The new update of web stories are the new features which include the support for 360 media, the addition of poll to get open feedback, the quiz for guessing element, flexible design that can be change easily using CSS and, lastly, multi-page collection which could be used for creating a collection of starting page to poll page and to the results page. However, when designing web stories, it can be hard to develop content in a portrait-based aspect ratio and make it look great across all devices. So, Google created a Web Stories Dev Tool to test the web stories in different matrix design break point to ensure the design responsiveness look good in all devices.
My Personal Takeaway
I think web stories is an increasing trend which could be used for advertisement purpose of promoting a product or releasing of a new game to reach out to more audience by giving users an immersive content. This can be a good lesson we can learnt in our course so we can train our story telling capabilities and creativity which are needed and frequently used in our modules.
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